Raffle held throughout Northern California to promote Lake Tahoe Getaway
(South Lake Tahoe, California) January 31, 2012—South Lake Tahoe’s Avalon Lodge, which re-opened with new owners and a major renovation last year, placed more than 20 raffle boxes throughout northern California this winter. The raffle winner, Vanessa Gilovich of San Jose, CA, was announced last week and will enjoy a four day ski vacation at Lake Tahoe.
The raffle boxes, which promoted a Lake Tahoe ski vacation, including a stay at the Avalon Lodge and lift tickets from Sierra-at-Tahoe, were located at popular outdoor recreation stores such as Sports Authority and Any Mountain, as well as the Eldorado Hills Fire Department. Avalon Lodge Hotel Manager, Tony Sunzeri, said the stores were excited to be part of the promotion.
“We get a lot of visitors from northern California,” said Sunzeri, “and the stores we contacted to place our raffle boxes were more than happy to give their customers a chance to win a trip to Lake Tahoe. After all, so much of what they sell at the stores gets used here in the mountains.”
The raffle was a strategic move to not only build awareness of the Avalon Lodge, it also supported ongoing efforts to work closely with its business partners.
“We are very committed to working with community businesses,” said Pierrel, co-owner of Clé Hospitality, parent company of Avalon Lodge. “Sierra-at-Tahoe has generously donated the lift tickets for this promotion, and we really appreciated how the stores outside of our community jumped right on board to help us reach our market. In fact, the promotion was so successful we’ve already begun our second raffle with even more stores in the Bay Area participating, including REI. Having lived in San Jose, this promotion is especially fun for me, since I’m working with sports stores I grew up frequenting.”
Voted “Best of Tahoe” by the Tahoe Daily Tribune last year, the Avalon Lodge is located at 4075 Manzanita Avenue, South Lake Tahoe, CA. For more information, including special rates for Lake Tahoe locals, visit www.avalonlodge.com .
About The Avalon Lodge
The Avalon Lodge, voted “Best of Tahoe” in 2011 by The Tahoe Daily Tribune, is a 20-room hotel located at 4075 Manzanita Ave. in South Lake Tahoe, CA. Purchased in late 2010 by Mammoth, CA-based Clé Hospitality, the Avalon Lodge’s rooms are updated with new furniture, bedding, flat screen televisions, iPod docking stations, and warm contemporary mountain décor. Amenities also include in-room fireplaces, a seasonal outdoor swimming pool, whirlpool tub, free WiFi, and gourmet foods and gifts from the Market Café. For more information about The Avalon Lodge, visit www.avalonlodge.com. For more information about Clé Hospitality, visit www.clehospitality.com.